Maldición: Apparel Brand Offers Clothing, Culture

TUBE. Magazine


For a cursed man, Antonio Rivera isn’t doing too bad.
He has an 8-month-old son, a supportive wife, and a growing apparel company with deep cultural meaning.
When Rivera isn’t at his day job as a graphic designer, he creates designs for shirts and posters for his brand, Maldición. The Spanish word translates to “cursed,” which he sees as a common thread running through humanity.
“This idea that everybody has negative things in their lives they have to fight through,” Rivera explained. “It’s up to you to identify those and try to fight them.”
He started printing shirts and attended his first show, the annual Day of the Dead event in Midtown, in October 2012. With the help of his wife, Olga, and family, he launched the Maldición website in March 2013, with just three designs. When his products garnered positive feedback, he was encouraged to grow his business.

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