Procrastination

Adventures in College Admissions

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As we get closer to the start of a new semester I always wonder why students wait till the last minute to get started. You could call them 20-30 times and not receive a single document or get them to come in for a single appointment. It is true that if you do not get students invested in the first conversation that you will lose them to another school. However, is that belief still the same when the market in higher education is more competitive than ever?

I believe students are waiting longer than ever to enroll because they have so many choices, especially with online learning options. Students are more in control than ever before of where they apply, what degrees they want to take, and how much they are willing to pay for it.  How do we all compete not just only on a regional, but a national and…

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